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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

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Industries we cover

Ipsos researchers conduct market research for a diverse group of clients from many different industries - Fortune 500 companies, non-profits, government, small enterprises, and media partners, including the Associated Press. Ipsos has amassed a library of research findings on various industries, and Ipsos’ researchers may provide members of the press seasoned commentary on a variety of issues from a variety of industry sectors.

Industries we cover* include the following:

*Sample list