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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

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Frequently Asked Questions

Who is Ipsos?

Ipsos is a global survey-based market research company that provides a fresh perspective on issues and trends of the day. Owned and managed by research professionals, Ipsos conducts 10 million interviews a year, to serve more than 5,000 clients in more than 100 countries.

Founded in 1975, Ipsos is the third largest survey-based research firm in the world, with more than 8,000 employees in 50-plus countries world-wide. More than 1,500 research and field staff are located in 30 offices around the U.S. and Canada alone.

The 11th Annual Inside Research report recently cited Ipsos as one of the fastest growing market research firms in the U.S. with a growth rate averaged over the last five years of 76%. In addition, Inside Research ranks Ipsos as the ninth largest in the U.S. while in Canada, Ipsos is the top ranked market research firm.

In North America, Ipsos has seven companies — Ipsos ASI, Ipsos Loyalty, Ipsos Marketing, Ipsos MediaCT, Ipsos Novaction & Vantis, Ipsos Public Affairs, and Ipsos Reid — which offer a full line of custom, syndicated, omnibus, panel, and online research products and consulting services.

James (Jim) T. Smith is Chairman and CEO of Ipsos in North America.

Ipsos at a Glance

What does Ipsos do?

Ipsos helps interpret, simulate, and anticipate the needs and responses of citizens around the world. In essence, we help our clients listen to what their audiences are saying; understand what they are thinking; and anticipate what they have in mind.

Ipsos offers expertise in advertising, customer loyalty, marketing, media, and public affairs research.

By assessing market potential and interpreting market trends, we help develop and build brands for clients, and diagnose their challenges and opportunities. We also help clients build long-term relationships with their customers. We test advertising and study audience responses to various media. We also measure public opinion around the globe.

Who does Ipsos serve?

Ipsos provides market research for clients, from Fortune 500 companies to non-profits, from government to small enterprises, and provides research for media partners, including the Associated Press.

Our senior researchers provide validated data and forthright, jargon-free analysis to clients and media in a variety of sectors, including pharma/health, technology & media, financial services, public affairs, media, consumer products, and other areas.

What kind of research does Ipsos conduct?

Ipsos offers a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies.

Ipsos has more public research data than most other firms, and our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, unlike some other market research firm’s offerings.

In the U.S., Ipsos regularly issues white papers, reports, polls and other research to the media in addition to clients. For a list of research products available click here.

Ipsos Public Affairs, a business unit of Ipsos, conducts national and international public opinion polling on behalf of The Associated Press.

Ipsos Public Affairs also conducts the RBC CASH Index. RBC CASH (Consumer Attitudes and Spending by Household) is a composite measure of national consumer attitudes toward the state of local economies,personal financial situations, savings and investment and job security.

Ipsos Public Affairs also manages the Ipsos US Express Omnibus, which surveys up to 1,000 Americans weekly by phone and online.

What is different about Ipsos research?

Ipsos provides actionable results from the data we collect helping clients and media partners understand what the data means and what someone should consider moving forward. Ipsos research gets to the heart of the “why” people respond the way they do.

How may I gain access to your data?

Please visit White Papers/Research/Newsletters for an updated list of recent research products you may access.

Premium polling subscriptions offer up-to-the minute online access to new data releases as well as an archive of previous studies. Interested media outlets should sign up, for free, here.

Also, please e-mail Elen Alexov to be added to the Ipsos media list for updates, press releases on projects and research findings, and other breaking news.

Additionally, watch the Ipsos calendar for events you may attend or Webinars you may join to hear the latest news.

Who is a main contact at Ipsos?

On deadline and looking for expert analysis and commentary on consumer and business trends in retail, technology, cable, media and entertainment, healthcare, or dozens of other categories? The following contacts are available for connecting you to the right person at Ipsos.

Media Contacts:

Elen Alexov
Director, Marketing Services
(778) 373-5136
elen.alexov@ipsos.com

 

John Wright
Senior Vice President, Ipsos Reid Public Affairs
(416) 324-2900
john.wright@ipsos.com