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Research Practices

Digital Video Consumers Say Advertising Is A Reasonable Expectation For Accessing Free Online Video Content

Publicly Released Date: July 24, 2008

New York, NY - As more American consumers go online to stream or download video content, the number of advertising-subsidized online video services is also growing. With all these new models hitting the market, the question on marketers’ minds remains: How will consumers react to the growing proliferation of advertising supported video services? Recent research conducted by Ipsos MediaCT suggests that the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content.

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President Bush's Approval Ratings

President Bush's Approval Ratings: [+] click to enlarge
(source: AP/Ipsos, 2008)

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Calgarians Strong Supporters of Farmers’ Market

Publicly Released Date: July 23, 2008

Calgary, AB - Calgarians show strong support for the Calgary Farmers’ Market in a study fielded by Ipsos Reid just prior to the Herald’s front page headline and editorial on this subject.

The Calgary Farmers’ Market opened ...

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Breaking News  



Spotlight

Developing Markets Driving Demand For Mobile Devices

June 30, 2008

San Francisco, CA – Consumers are reporting strong intentions to buy mobile devices this year, according to research conducted by Ips...

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Events

August 05-07, 2008: Digital Hollywood's Building ...
San Jose, CA

September 18, 2008: Ipsos Global Opinions ...
Ottawa, ON

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