Ipsos ASI

United States

Canada

The Advertising Research Specialists.

Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process and to maximize the return on their advertising investment. Our commitment is to provide holistic, integrated insights to advertisers that help in the development, evaluation, and improvement of their advertising efforts and, ultimately, to help them build stronger brands.

These solutions cover the areas of brand equity/health, brand and creative strategy, execution/ad ideas, and in-market impact/effectiveness.

  • Equity Solutions
    We assess brand equity and brand health for your brand(s) versus the competition and understand the drivers of your equity.
  • Strategy Solutions
    We identify what the brand needs to communicate, and the best creative approaches to say this.
  • Execution Solutions
    A range of tools to help understand what and how to best convey strategy/positioning to the target (qualitative and quantitative), including a fully validated test against in-market sales results.
  • In-Market Solutions
    We track and understand how both your creative and media are helping the brand perform against competitors in an ever-changing marketplace.

Our clients are from over 100 business sectors and are discriminating research buyers. We deliver useful decision-oriented research with added value insights from our databases. We attribute our success to meeting clients' needs and measure it through our high repeat business.

Ipsos ASI conducts global, national and local studies. We are staffed by strong multilingual consultants, with offices throughout North America, Latin America, Europe and Asia. Call on us for a presentation of our services.