About Ipsos in North America

People are complex. Research shouldn't be.

We understand that individuals are complex: confident one minute, uncertain the next. They can say one thing and mean another.

What's a marketer to do?

The Ipsos difference.

In the words of one of our competitors, Ipsos has always been a bit different. How different?

We are an independent company, owned and managed by research professionals.

Our sole focus is survey-based research.

We specialize in advertising, customer loyalty, marketing, media, and public affairs research.

Our industry specialization model means we have an intimate understanding of your brands, your consumers and your marketplace.

By specializing, we are able to provide our clients with the finest service which includes the techniques and methods for collecting, processing, analyzing and circulating information.

We go beyond the numbers to identify a course of action that will lead to stronger in-market results.

We challenge, inspire and stimulate your thinking, not just validate your thinking.

And because of this, we work with you as a true marketing partner, resulting in more actionable business recommendations than are traditionally provided in the market research industry.

Let us help you grow your business.

Jim Smith
Chairman & CEO
Ipsos In North America